On with the show - hey, what are you looking at?
I'm back... After taking almost the entire summer off for enjoying, observing, and just flat out experiencing life! It is amazing to me as I look around my daily life and realize how many things are truly experience based - or at least the important things that stick in my memory. This fall, I will document a host of these observations from the summer.
So, when do you restart blogging after taking some time off? Well, a post at the ever engaging and thought provoking site Confessions of a Brand Evangelist started me thinking about the questions I ask all the time about who people are being. The essence of this question leads ultimately to the concept of brand identity. It is nearly impossible to extract oneself from their minds eye view of who they are (their personality projection), to figure this out. Same holds true with companies - they get too hung up on who they want to be, and ignore who they really are - at least from a customers point of view. Aaron Dignan has a direct hit in his opening question.
"When you meet someone new, there is often something about them that sticks with you, something you remember."
The hit? Its what remains in your memory. When you start thinking about crafting experiences personally or within your business you must ask the question "what do I want people to remember?".
Its good to be back - I missed you all terribly!
So, when do you restart blogging after taking some time off? Well, a post at the ever engaging and thought provoking site Confessions of a Brand Evangelist started me thinking about the questions I ask all the time about who people are being. The essence of this question leads ultimately to the concept of brand identity. It is nearly impossible to extract oneself from their minds eye view of who they are (their personality projection), to figure this out. Same holds true with companies - they get too hung up on who they want to be, and ignore who they really are - at least from a customers point of view. Aaron Dignan has a direct hit in his opening question.
"When you meet someone new, there is often something about them that sticks with you, something you remember."
The hit? Its what remains in your memory. When you start thinking about crafting experiences personally or within your business you must ask the question "what do I want people to remember?".
Its good to be back - I missed you all terribly!
