The matrix experience

I've been spending a lot of time, probably more than I should, thinking about what exactly is an experience. Is it real, or is it a story?

Like the Matrix, we live in a world of partial reality - at least experientially. Since our minds have a hard time distinguishing between reality and its version stored locally (the story), we do live in a partially self-developed reality. You see, we collapse our experiences with other experiences stored in our memory banks. The result is an amplified experience that is further removed from reality.

Imagine the possibilities of an un-collapsed experience (one that has not mixed with another experience). Now imagine if a company lived in the moment, and delivered experiences to you unfettered by their past and their possible future. Now imagine you are responsible for staging this said experience. Given it’s a matter of choice, what do you choose? You see the customer plays a role in the experience - a big one, since the experience you stage is blended with the experiences they have stored. You can almost argue that they create the experience, and you have simply created the environment for them to exist.

Ok Nero, time to unplug me from the grid... I think I've gone too deep with this metaphor!