Joe Pine gets his hands dirty...
No really.
I had the opportunity to meet with Joe Pine, co-author of The Experience Economy, yesterday over a cup of coffee at Starbucks - where else would a couple of experience geeks hang out...?
If you have not read Joe's book - you absolutely must do it today! I promise you that after you read it, you see the world through a different lens. Here is the question you will start to ask - can I charge admission for this?
And as you can imagine, we talked about the experience movement and let's just say that Joe and I share a very similar worldview. Joe reminded me about his thinkAbout event this year in Keystone, CO - September 14 + 15. I am planning on attending - so you should too...
So here is how Joe gets his hands dirty. I asked Joe to sign my copy of The Experience Economy. Well, Joe did not have his "official pen", so he settled for a basic ballpoint. Well, it leaked all over his hands - ink everywhere. The good news - my book was spared! Now Joe, how would you describe your experience with that product?
I had the opportunity to meet with Joe Pine, co-author of The Experience Economy, yesterday over a cup of coffee at Starbucks - where else would a couple of experience geeks hang out...?
If you have not read Joe's book - you absolutely must do it today! I promise you that after you read it, you see the world through a different lens. Here is the question you will start to ask - can I charge admission for this?
And as you can imagine, we talked about the experience movement and let's just say that Joe and I share a very similar worldview. Joe reminded me about his thinkAbout event this year in Keystone, CO - September 14 + 15. I am planning on attending - so you should too...
So here is how Joe gets his hands dirty. I asked Joe to sign my copy of The Experience Economy. Well, Joe did not have his "official pen", so he settled for a basic ballpoint. Well, it leaked all over his hands - ink everywhere. The good news - my book was spared! Now Joe, how would you describe your experience with that product?
2 Comments:
Actually, it was my official signing pen! Jim Gilmore and I both carry around versions of the same pen, so in case someone for whom one of us has signed a copy of The Experience Economy encounters the other author, they can get a dual signature that matches. (And it is the rare book that is signed by both of us.)
The writing experience obviously was not good, Kyle, because I sacrificed (greatly) in using that pen. Indeed, one of the exercises participants would encounter at the Learning Excursion portion of this year's thinkAbout revolves around the sacrifice we encounter using everyday items such as pens -- with an eye toward understanding how your customers sacrifice in encountering your offerings.
Joe
Just found a cool way of "meeting" the guy who wrote the book on "The Experience Economy"
There's a free webinar on August 18, wher Joe discuss experience marketing and explore how companies areusing the power of experiences to differentiate from competitors and engage customers
In his book, Pine discusses how smart companies are staying competitive by
learning to wrap high-value experiences around their products and services. In this
seminar he will discuss the importance of creating experiences that connect with
customers in an inherently personal way and keep them engaged, informed, and coming back
for more.
For anyone wanting to attend, here are the details:
What: The Experience Economy and Its Impact on Your Business
Who: B. Joseph Pine II, co-founder of Strategic Horizons and co-author of
"The
Experience Economy: Work Is Theatre & Every Business a Stage"
When: Thursday, August 18, 10:00—11:00 am, Pacific Time
Where: For more information or to register for the web seminar, go to:
http://www.webex.com/go/joepine
The first 100 people to attend this web seminar will receive a copy of
Pine's
best-
selling book, "The Experience Economy: Work Is Theatre & Every Business a
Stage."
Post a Comment
<< Home