Epicenter alert!

What is an epicenter alert? Well it starts with a theory that companies think of themselves at the epicenter of experiences. The reality is that it is a false other world that companies create to make themselves feel important.

So, as readers share their epicenter stories, I will pass them along. Like this one from Mark, in Minneapolis who experienced Heinz's claim on their bottle that it "Has Restaurant Experience". Hmm, I wonder what that means? Mark's conclusion - "they must be proud to that they are used in restaurants...". I am more skeptical, and think they are implying they acquire the experience when you use their products.

Ok, in a related note about lying marketers - Plochman's Mustard claims 50% more on their 24oz. bottle. Another observation by Mark during his dinner found that the bottle did contain 50% more "than our competitors 16oz. bottle" - duh! Of course the implication is that it is provided at no extra cost - what do you think is the possibility of that?

Thanks Mark! But seriously, fish sticks and cupcakes are not exactly on the government's new food triangle. By the way, can anyone figure that thing out? Sorry, I digress...

If anyone else has a observation or story to share, please email me...