Experience marketing

Here is a great example of experience marketing hijacking another real experience.

In a silly event where two gammers play the first two innings of a minor league baseball game on an Xbox. Yes, it includes play-by-play from the announcers and they are hoping for "fan participation".

According to Bryan Williams, director of community relations for the T-Bones, “Everybody in the world is going to want to do this after us...". Hmm... not sure about that...

Sometimes I wonder who comes up with these ideas. In this case, it was the six year-old niece of Mr. Williams.

Thanks to Boing Boing for this story