At the end of the day
While watching a movie with my daughter (yes, the Disney movie Little Mermaid 2
), I heard a character say something that stuck with me.
"Ariel, those aren't just treasures, they're memories..."
So, I started thinking about what do customers have at the end of the day - besides the physical stuff they bought, or the results of a service they purchased. They are left with a memory of the experience. Now if that isn't a cold cup of water in your face, I don't know what is.
Just think that this memory is actually independent of the actual product or service. And that this memory is brought from the subconscious to the concisions every time the customer uses the product, and every time they share the product or service with a friend...
Memories are powerful. Imagine if you designed the memory first, and then designed the product and service. How different would the world of the customer be?
), I heard a character say something that stuck with me."Ariel, those aren't just treasures, they're memories..."
So, I started thinking about what do customers have at the end of the day - besides the physical stuff they bought, or the results of a service they purchased. They are left with a memory of the experience. Now if that isn't a cold cup of water in your face, I don't know what is.
Just think that this memory is actually independent of the actual product or service. And that this memory is brought from the subconscious to the concisions every time the customer uses the product, and every time they share the product or service with a friend...
Memories are powerful. Imagine if you designed the memory first, and then designed the product and service. How different would the world of the customer be?
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