We only accept part of your money per order...

I received 2 Barnes & Noble gift cards for my birthday this year. So, I went online shopping today to purchase a lot of books. After proceeding to the checkout page, I was stumped by a single location to enter 2 gift card numbers...




I figured I just needed to enter the each number to debit my account (like iTunes), I was instead slapped in the face with the following note on the BN.com Gift Card FAQ page:

Gift Cards are subject to the following terms and conditions:
* Only one Gift Card may be used per online order.
* Gift Cards cannot be combined with MasterCard Rewards Certificates for any purchase.
* Balances of Gift Cards cannot be combined online with balances of other Gift Cards, Online Gift Certificates, or other Barnes & Noble.com gift certificates.
* Gift Cards cannot be used to purchase other Gift Cards or Online Gift Certificates.

Look at the 1st policy. Only 1 gift card per online order... this is beyond frustrating, it is just nonsensical. What on earth could they be thinking? What advantage could they gain through this limitation? My guess is that it is a technical limitation.

Well, I grudgingly must now go into a store to redeem my 2 Gift Cards... Oh yeah, try to find a place to send a comment on their site.... I think BN.com has a lot to learn about delivering customer experience. Next year I will ask for Amazon cards instead...