Kudos to Little Earth

Jackie Huba, of Church of the Customer referred to Little Earth during their March 3, 2005 podcast. She detailed a program that this company uses to get the message out about their products. The "bragtags" are pre-printed business cards, which are designed so that when someone asks you "where did you get that cool bag?" - You can simply hand them a card with all the pertinent information.

Well, Jackie made some wonderful "unsolicited" suggestions during that podcast - they were:

1. Send a thank you note
2. Provide a catalog
3. Offer a discount to someone requesting the bragtags

Days after the podcast, someone from Little Earth contacted Jackie about her suggestions indicating they would incorporate her ideas. One week after the podcast I ordered my bragtags - guess what?

1. I received a thank you note from the founders
2. I received a catalog
3. Included in the thank you note was a 10% off discount code for an online purchase
4. Personalized emails from "David" who handled my request (wow, was it nice to get something from a human being vs. an automated system).

What is amazing about this is:

1. They are paying attention to firms like Church of the Customer
2. They responded so quickly and effectively
3. They didn't try to perfect it by running it through committees!

However, a couple more adjustments, and this would be a truly remarkable experience:

1. Personalize the thank you letter
2. Upgrade the paper used - maybe even something from recycled pop culture