"Citizen Marketers"
Church of the Customer discussed on their recent Podcast the phenomenon of citizen marketers. Defined as a special bred of customer evangelists, this self-appointed group of individuals are tech savvy and ready to market for you - or against you! A whole new theory has sprung up around "open-source" marketing. Basically, integrating this new group of individuals into your marketing activities.
What motivates someone to spend countless hours marketing for or against your company? We believe it is the experience a customer has with your company - real, or perceived. Consider the old statistic that a customer who has a bad experience shares it with 10 people vs. those who share a good experience with 1 person. That ratio is blown out of the water by citizen marketers.
Consider George Masters' iPod Mini production. It reached millions as the wildfire spread from the Internet to mainstream media. No longer is marketing left to the hallowed halls of the agency or the marketing department. It now resides in the hands of every customer. By the way, Mr. Masters is a school teacher...
Designing experiences online, offline, in store, over the phone, via email, etc. is the core responsibility of any company. YOU CANNOT LEAVE IT TO CHANCE... Find something about your brand, product, and/or service where you can create a lasting memorable experience. Then maybe you will be the next project of Mr. Masters!
What motivates someone to spend countless hours marketing for or against your company? We believe it is the experience a customer has with your company - real, or perceived. Consider the old statistic that a customer who has a bad experience shares it with 10 people vs. those who share a good experience with 1 person. That ratio is blown out of the water by citizen marketers.
Consider George Masters' iPod Mini production. It reached millions as the wildfire spread from the Internet to mainstream media. No longer is marketing left to the hallowed halls of the agency or the marketing department. It now resides in the hands of every customer. By the way, Mr. Masters is a school teacher...
Designing experiences online, offline, in store, over the phone, via email, etc. is the core responsibility of any company. YOU CANNOT LEAVE IT TO CHANCE... Find something about your brand, product, and/or service where you can create a lasting memorable experience. Then maybe you will be the next project of Mr. Masters!
<< Home